Hey,

for all you coca-/pepsi-/whatever-cola addicts (like myself) out there – now you can satisfy your thirst in a more sustainable way, without giving up your cola addiction! A new Fairtrade-certified cola drink named UBUNTU Cola^® is now available for purchase in all Pressbyrån shops across the country. When you buy that particular drink you ensure that sugar cane growers in Malawi and Zambia receive their fair share of profits that help improve their working and living conditions, while ensuring that their agricultural practices don't harm the natural environment. They also receive a special premium that goes into improving social infrastructure of their villages (like building new or renovating existing hospitals, schools, wells and so on). Besides that, the producer company reinvests 15% of the profit in social development programmes via its Ubuntu Africa Programme (details on www.ubuntu-trading.com ) This drink sells in neat grey-white aluminum cans with easily recognizable Fairtrade logo. You can return those cans for money in Sweden (50 öre) or Norway (1 kr).

Ubuntu (philosophy), an ethic or humanist philosophy often summarized as humanity towards others